Our DNA & Leadership Principles
Leadership is not about titles or hierarchy—it’s about mindset and behavior. Our Principles guide how we work together, take ownership, make decisions, and create impact. They are for everyone, not just formal leaders, so that each of us can lead by example, step up when it matters, and strengthen our culture.
These Principles are more than just words on a wall. They shape every decision we make and ensure that everyone knows not only what we do, but also what we stand for as a company. Work takes up a significant part of our lives, which is why it matters not only what we do, but also who we do it with.
We take our Principles seriously. If they resonate with your personal beliefs and you are looking for a company that shares and lives by these values, then we might be a great fit for you.
Make Informed Decisions
We base our decisions on data, evidence, and multiple perspectives. We analyze rigorously to uncover root causes, challenge our thinking early, communicate risks transparently and remain open to alternatives.
Act Like An Owner
We take full ownership and act in the best interest of the company, not personal preferences. We step up proactively to important tasks when there is no clear person in charge.
Lead With Integrity and Teamwork
We are consistent and honest, so others can depend on what we say and do. We are vocally self-critical, admit mistakes openly, are approachable and do not take ourselves too seriously. We trust and support each other, respect diversity and celebrate wins together.
Get Things Done
We are builders who create real value, not managers of processes. To reach ambitious targets, we focus on execution by driving inputs, staying hands-on, persistent and optimistic.
Raise The Bar
We set the bar high for ourselves and others. We continuously improve our processes and tools by staying close to the details and constructively challenging the status quo. We hire people who raise the level of excellence in our organization and invest in those who show the ambition to grow.
Work Efficiently
We treat time and resources as valuable assets. We get to the point, solve independently, and avoid unnecessary loops. Working smart means having a clear plan, prioritizing tasks by impact and importance, and coming prepared to meetings so we can exceed goals while maintaining focus and well-being.
Communicate Respectfully
We challenge ideas, not people - respectful dissent is a welcome driver of better thinking. We ask the hard questions and come prepared with solutions, not just problems. We listen with intent, keep all relevant stakeholders informed and value every voice. We give honest feedback early and receive it openly.
Keep Growing
We stay curious, open to new ideas, always eager to learn. We test quickly, and share what we discover broadly to help each other grow. We are humble and reflect honestly on our strengths and blind spots.
Innovate For The Customer
We think ahead - not for novelty, but to be the first to create value for our customers. We dig deep to understand customer needs and untapped potential so we can truly delight them.
Think Long-Term
We think with the end in mind and are willing to sacrifice short-term gains for long-term victory. We design processes to scale in line with our vision. We inspire others and form trusted partnerships that last.
Be Courageous
We make bold but calculated decisions - even with incomplete information. We stay calm in uncertainty and adapt fast. We embrace failure as part of progress, learn from mistakes and communicate learnings openly.