Whether for internal or external communication, videos have the effect of making your message easier to consume and remember. But how do you get an audience to use videos and how do you produce exciting and effective videos in the first place?
We have put together 10 success factors that companies can use to make their videos enjoyable to watch:
Videos that people like to watch to the end are usually no longer than 2 minutes. If they are longer, there is a high risk that you will lose the attention of your target group. However, if they are significantly shorter, you may not be able to provide the necessary depth to adequately depict the content. Don't stick to general statistics here, but find out which video length is optimal for your industry and your target group.
Sometimes it makes sense toturn a single topic into a video series , even if it is short. For example, if you are responsible for product training in your company, you can present each functionality or product individually and create a series. Don't forget to link to related videos in each video so that a user can easily find the entire series.
If your employees, partners or customers are not paying attention to your videos, it can be useful to involve your management team or board in the creation of your videos. For example, in the form of an interview with someone from management or a video message in which questions from employees are answered.
How accessible is your content really? Is it accessible on mobile? Do the employees who need to access it have the necessary access rights? Do they have the necessary spatial and temporal flexibility to watch your videos? The fewer obstacles your target group encounters on the way to your video, the more willing they will be to watch the content.
Even if the workplace has a serious or even serious atmosphere, your employees like to laugh. Don't be afraid to include a little humor in your videos. Be very careful to strike the right tone and not be inauthentic or offend anyone.
Nowadays, you have many more options with videos than simply running a video sequence or a lecture. Engage your employees through quizzes or polls, for example, andprovide customized learning paths based on employee responses. There are numerous technical options that can be used creatively for this.
A comment function is also important so that communication channels remain open and you give your employees a voice. Transparency is important in the workplace and your employees need the opportunity to give feedback and ask questions. These are also extremely useful for you to optimize your future strategies and processes.
Use sharing buttons, for example, to encourage your employees to share your videos. You should also use many different channels to draw attention to your content, for example through emails, existing events or the intranet.
Just as with a blog post, you need to make sure that the video offers added value and interesting content for your target group - make it exciting! For example, the title "Interview with CEO" doesn't arouse nearly as much interest as "5 statements you wouldn't have expected from our management". Make sure that your content delivers what the title promises!
What do you want to achieve with your video? What do you want your employees to do afterwards? Perhaps fill outa form? Or register for an event? Try out a tool?
Make sure that your video contains a strong call to action so that you don't lose any potential participants or registrations along the way. Such a call to action is particularly effective at the end of a video. Make it clear so that nothing distracts your employees from the call to action.