The colleague leaves - the knowledge stays!
Find out how you can keep your employees' knowledge in your company through smart offboarding and knowledge retention.
Learn how to implement a successful employee-generated content program in 7 steps to promote knowledge sharing and engagement.
We will show you how you can create the perfect conditions for successfully producing user-generated content (UGC) in your company in seven steps .
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Step 1: Define your goals
Before you start with implementation and communication, think about what exactly you want to achieve with the content produced by your employees.
For example, do you want to
- strengthen your employees' loyalty to the company?
- accompany a structural change and increase acceptance during the transition phase?
- share the content produced externally for a specific purpose?
Also decide how you want to measure your success, which key figures you need for this and how these should be collected. Share your progress with the employees involved so that they know how they can positively influence the organization.
Step 2: Choose a method for your project
Once your goal has been set, it's time to define how to get there. Which methodology will get you to a good result the fastest and most efficiently? Some companies, for example, rotate between several locations or teams and thus collect concentrated content at different locations. Don't forget that user-generated content is a process and not just a finished product. Motivate your employees to keep providing good content and thus continuously contribute to the transfer of knowledge.
Step 3: Define a format for user-generated content
According to the streaming provider Viostream, only 48% of all employees open emails that deal with internal communication. Videos, on the other hand, are not only 74% better understood than texts, but 87% of all users of videos on their PCs say that they feel more connected to their teams as a result. Videos are therefore ideal for knowledge transfer and internal communication and therefore also for your user-generated content.
Examples of frequently used formats are
- Explanatory videos: a presenter introduces a product or process
- Role-playing games: a scenario is acted out
- Interactive videos: these ask viewers to make a decision and then show the impact of this decision
Step 4: Appoint an employee as content curator
The content curator is the central point of contact for all user -generatedcontent and decides on the publication and distribution of all content. Ideally, this is someone with editorial skills and a good eye for the big picture so that all videos meet the desired standard. This person is also responsible for the operational part of the project and for managing the rules for the content.
Step 5: Inform all relevant stakeholders about the project
If employees receive a message from the head of department or the HR department, it is highly likely that they will first approach their direct line manager. However, if the line manager is not informed about the reasons, scope and approach of the project, employees will quickly dismiss it. So get the team leaders and middle management on board and ensure a positive attitude towards and sufficient information about user-generated content. This will increase the commitment of the entire team.
Step 6: Create an environment that supports content creation
With guidance , your employees will find it easier to produce and share content. They also need clear guidelines to ensure that the content, quality and tone of the videos meet your company's standards. It is often helpful to provide a separate area, for example a dedicated room, for video production where the equipment is available for each employee. Another option is to produce videos directly at the workplace.
Step 7: Promote the project and the resulting user-generated content internally
You should have a well-structured plan not only for the implementation, but also for the communication of your project. How will you inform your employees about your progress and results?
Think about this:
- internal newsletters and emails
- Screens in common areas (for example in the canteen)
- posters
- Presentations in meetings
- and other useful measures
