Web-based training (WBT for short) has been part of companies' traditional L&D toolset for many years. Web-based training refers to learning programs that employees can use to acquire new knowledge. Is this type of learning also suitable for employee-generated content, i.e. when employees produce their own content? Or is a video-based solution better suited to this?
Create content quickly and easily with EGC
Employee-generated content thrives on the fact that all employees can create their own content in a short space of time. The handling of the software solution is therefore decisive for the success or failure of EGC in corporate learning. Let's take a closer look at this...
Web-based training and its limitations
The authoring tools for web-based training available on the market were developed for a specific purpose: The "top down" delivery of training content by a centralized L&D or HR department. This means that the solutions are mainly used by highly specialized individuals. This is because they are responsible for creating methodically and didactically valuable training materials for the company's entire workforce.
In order to cover all L&D requirements, the available WBT solutions therefore have extensive functions. However, the downside of this is the enormous complexity of handling. In order to be able to create learning content with WBT authoring tools, time-consuming training by external service providers, a steep learning curve for users and daily (and therefore practiced) use of the tool are required.
This is precisely why WBT solutions reach their limits when companies want to establish knowledge transfer from employee to employee. After all, it must be possible for all employees to create learning content immediately and without much training. The more intuitive the production process, the better. Especially if employees do not work with the tool on a daily basis .
EGC with Omnora
With Omnora, the creation of educational videos is not only easy, but also fast. The first learning content is created in less than four clicks. Thanks to the video-based solution, all employees can present content in spoken form and demonstrate the training content directly "on the job". Structured preparation in text or presentation form (as with web-based training) is not necessary. Any subject matter expert can therefore use Omnora to create and share their own learning content and e-learning courses without any prior technical, methodological or didactic knowledge. This is an absolute necessity for employee-generated content to work in corporate learning.
Another advantage of video-based learning content is that videos are an effective format for knowledge transfer . Employees will learn faster and more sustainably through the audiovisual presentation in the learning videos than is possible with text-based "click-through training" (WBT) .
Advantages of Omnora compared to web-based training
We have summarized the other advantages of Omnora compared to web-based training for the establishment of employee-generated content in corporate learning here in a table:
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Omnora |
WBT |
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Time required for content creation |
Low design effort due to video format. Linear "narrative style" along slides or screen recordings possible. |
Intensive conceptual work necessary to prepare text-heavy "click-through training" in a methodically and didactically meaningful way. |
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Intuitive creation process: Employees are guided step by step and create their first learning video in less than 4 clicks. |
Numerous functions and didactic design options lead to a high level of complexity in the operation of the WBT solutions. |
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Onboarding of employees |
Is carried out entirely by Omnora's Customer Success Team and is included in the scope of services. Easy to use even without onboarding. |
Takes place in training courses lasting several days, usually via external service providers. |
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Implementation effort |
Very low, as browser-based solution. No installation necessary. |
Local installation on fixed computers & allocation of licenses necessary. |
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Sharing knowledge content |
Takes place via remote SCORM files, which are max. 4 KB in size, or via link / integration. |
Learning content exports contain entire content files and are correspondingly large (several 100 MB) . |
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Integration into delivery systems |
Absolute compatibility with all systems. Easy integration of learning videos via SCORM, xAPI, Link, HTML. |
Limited compatibility with external systems and may require a case-by-case check . |
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Updating content |
Users can access and edit their own content directly from the browser. |
The content is edited by opening the saved project on the corresponding computer. |
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Editing content that has already been distributed is possible directly in Omnora. This is updated everywhere in real time. |
Updating the content requires data exchange or re-exporting/importing the content. |
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Content is integrated into delivery systems via stream. This means that no further export and exchange of files is required. |
Updated content must be exported and exchanged manually everywhere. High susceptibility to errors. |
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Effort for user support |
Very low support effort for L&D department. Dedicated Customer Success Team from Omnora handles all support requests from users. |
After onboarding by an external service provider, intensive support is required due to the high complexity of the software. |