The colleague leaves - the knowledge stays!
Find out how you can keep your employees' knowledge in your company through smart offboarding and knowledge retention.
Find out how you can successfully introduce user-generated content in your company and promote internal knowledge transfer!
To what extent does user-generated content (UGC) contribute to the success of internal knowledge transfer? And what factors need to be considered in order to harmonize successful content creation with company guidelines? The experiences of our customers and various best practices, many of which have been empirically validated, show that Companies are significantly faster and more successful in knowledge transfer if they are prepared to eliminate rigid structures.
This refers in particular to rigid structures in terms of content, design and processes. Successful knowledge transfer and user-generated content, as well as other digitalization processes, primarily focus on the question of corporate culture.
Minimizing barriers and appreciating participation
Employees want to be positively acknowledged for sharing their knowledge. On the one hand, this appreciation can take the form of management setting a good example by sharing authentic content themselves - because video productions shot with professional cameras and therefore almost "perfect" can be quite off-putting. In addition, management should reward the videos produced by employees and place value on effectiveness rather than perfection. On the other hand, appreciation is achieved by minimizing the hurdles to sharing knowledge.
Giving freedom
Not everyone focuses on reducing restrictive guidelines from the outset. Often
companies start their implementation of user-generated content with various requirements - from recordings with predefined technology in a specific setting to professional actors as speakers to mandatory jingles and belly bands in the videos.
However, as is so often the case, companies are moving at a slower pace
compared to the increasingly digitalized society. Companies are hesitant and demand professional contributions and videos in certain corporate design specifications. However, over 30% of employees have already created, commented on and rated content themselves - at least in their free time. This figure is even higher among the younger generation. They are therefore already used to creating content on their own initiative.
As is so often the case, it later becomes clear that as the experience curve increases, the company's internal guidelines are reduced further and further. This is because companies then realize that UGC works much better when guidelines are reduced. They quickly realize that the feared risks and demands for conformity were previously overestimated.
The most successful companies are therefore those that do not adhere to strict requirements andallow more freedom .The sooner you lower the barriers, the sooner you ensure successful results for employees who share their knowledge. And the more employees will want to participate in knowledge transfer inthe course of employee-generated content.
Factors influencing the success of user-generated content
Positive influencing factors:
- The ability to create content quickly and easily
- Promotion of spontaneity in the decision to record content
- Authenticity - because viewers recognize that the knowledge comes from the company or from their own colleagues
- "imperfect" content - it reduces inhibitions about producing content yourself
- Diversity and creativity - they have a positive effect on the corporate culture. Mobile videos and professional videos should coexist. The variety of layouts encourages other speakers to contribute themselves without fear of choosing the wrong format
Negative influencing factors:
- Strict (technical) specifications - these delay the publication of content or inhibit the decision to create content at all
- content guidelines, such as strict corporate identity rules - these can influence the speaker's behavior in front of the camera and lead to a non-authentic appearance
- Corporate design guidelines can have an undesirable effect, as formalized content acts as a top-to-bottom proclamation and does not have the expected effect of peer-to-peer learning or learning on the job
These findings were compiled by SlidePresenter customers who pursue strategies with
strategies with user-generated content. The most successful 90% of these companies encourage
content creation by their own employees and without restrictive guidelines.
In a few cases, accompanying, non-binding guidelines are provided. These
These merely indicate how certain content can ideally be produced.
To ensure that the corporate design is recognizable in the content created by a company, SlidePresent
company, SlidePresenter offers a "White Label / Corporate Design Package".
package". This function can be used to ensure a high degree of uniformity even without the
employees can be guaranteed.
In all cases, however, SlidePresenter's Customer Success Team ensures that the quality of the content created is constantly improving and that the standards desired by the customer are met through regular communication with the presenters.
