Inform and optimize
With over 9 million customers, Generali is one of Germany's largest primary insurers. To distribute its products, Generali relies on more than 3,000 agents and brokers. With such a large sales network, sales training plays a significant role. Ultimately, it's crucial to continuously inform the sales team about new products, optimize sales messages, and improve internal processes.
"Insurance is moving faster, and the digital transformation of insurance plays a very significant role. New topics need to be quickly communicated to the target audience," explains Aloys Gschrey, responsible for training and development at Generali. Previously, Generali primarily used in-person seminars or live webinars. With Omnora, learning videos are now being created that can be accessed "on demand," increasing reach and speed in the rollout.
Thomas Marschall, Group Leader for Field Sales Development, explains why the company primarily relies on videos: "We could certainly send out several newsletters and sales updates every day, but no one can read all that anymore. We need to simplify information delivery. A lot can be said and explained in a 3-minute video."
"Save costs and transfer knowledge very easily and simply"
Video-based training is nothing new for Generali. However, such "web-based trainings" were previously produced professionally in a studio, which was significantly more complex and expensive. With Omnora, employees from the specialist departments can now record directly – at significantly lower costs than studio recordings. Gschrey: "This allows us to save costs and transfer knowledge very easily and simply."
At Generali, more and more of these elaborately produced trainings are being replaced by authentic learning videos. Learning videos are also increasingly used in advance of in-person training sessions, with all participants completing initial modules in learning videos. This "blended learning" approach allows training sessions to be better prepared and started with a clearer focus.
Gschrey was positively surprised by the rapid acceptance of the employee-generated videos: "It was no challenge at all to get people enthusiastic about Omnora." The software's simple usability may also have played a role. "We didn't need a manual, and if questions arose, Omnora's support was always there to help us with advice and practical assistance," Gschrey stated with satisfaction.
Thomas Marschall can relay the feedback from the field sales team: "It's a huge hit out there; we're getting a lot of praise for it. This is the new way we want to communicate with sales." [SEG 10]
